How to Create a SEO-Friendly SMB-Website
When you’re launching a new business, you need to plan its future online status.
The first step on that path is to bring an SEO-strategy. This means that you need to optimize your business website to get more visits from Internet visitors.
There are many ways to reach that goal but we think that the following ones can be applied to every business website. So, in this article, you can read some useful SEO-tips that will rank your business higher in search engines.
1) Provide original content on your pages
Internet users are fed up with generic, one-size-fits-all content.
That’s why new SMB-owners should think twice before they publish something on their website.
If you’re going to prattle about the same well-known points, your website will have low traffic.
However, if you offer your readers something different, they’ll become interested in what you have to say.
And by saying this, we don’t mean that business owners should create academic content.
What they should do is share the tips and strategies that work for them.
Let’s say that your business deals with home improvement, you can publish content that will show your readers how to repair things.
If your content is original, your readers will recognize your honest intention to improve their lives.
2) Include relevant keywords
Every business owner needs to find the right keywords for their online content. Those keywords will help both Internet users and search engines skyrocket your website on the Web.
For starters, you should learn how to use Google Keyword Planner. This free tool will show you how important proper keywords are for every business out there.
You can search this tool by different fields of business or other important parameters.
Once you understand how keywords work, you can use the same tool to generate the keywords for your business.
After that, you should include these target words in the content you post to your website.
However, don’t overdo with keywords, because search engines are sensitive to this SEO-technique. According to the guide published on the Yoast website, the desired keyword density is between 0.5% and 3% per bit of content.
Finding the right balance with keywords will improve the rankings of your website and, consequently, its online status.
3) Exchange links with other websites
Posting your genuine articles, studies, and other content features are important.
What also plays a huge role in website optimization is linking to other websites.
You can insert links to other online resources in two ways.
On the one hand, you can enrich your articles with stats and reports from relevant sources. For instance, if you’re writing a helpful home improvement article, include YouTube videos in it.
On the other hand, you can exchange both links and articles with other blogs and websites. That way, owners of other websites publish your articles with links to your website, while you publish theirs.
The higher ranking those websites have, the more useful they will be for your website and business.
4) Optimize the website speed
One of the most common causes of a high bounce rate on websites is slow loading speed.
That’s why it’s crucial to optimize the speed of your website.
First and foremost, don’t publish huge images. They will slow down your load time and annoy your visitors. As a result, it’s highly likely that nobody will see them at all.
If you have some great but huge photos, use one of the free image optimization tools. That way, you can improve their SEO-features without losing quality.
What’s more, avoid packing your website with too many pages. If you keep it simple and informative, your visitors will be grateful.
5) Join Google My Business crew
Every modern business owner should create a Google Business account.
When you set up this profile, you have numerous options at the palm of your hand.
For starters, you can include some important information, like working hours, the physical address, the telephone number, and photos to this account. That way, your online visitors will be able to find you in the offline world.
Apart from that, your customers will be able to leave Google reviews about your business.
Given that you do your job properly, those reviews can have a tremendous effect on your business reputation. In turn, it can reflect positively to your online rankings.
Finally, this account will put your business on the (Google) map of the world. As a result, many Internet users will see your business by accident when they’re using Google Maps. Some of them will be curious to find out more about your venture and its services.
So, don’t hesitate to open a Google Business profile as soon as possible.
6) Embrace the ‘Mobile-first’ strategy
This is the age of mobile users. People use their smartphones more than their laptops and desktop computers today. This becomes even more obvious in online trade.
That’s why new business owners should take this trend into account.
The best way to benefit from mobile users is to adapt your website to their needs.
As explained by the providers of Houston web application development services, business owners should consider this functionality from day one.
In addition to a gadget-friendly website, it’s wise to think about launching a mobile app, as well.
Still, you can wait for a few months to see how your visitors and customers are going to react to your website.
Also, if you’re planning to sell products or services on your website, ensure smooth user experience on those pages. When people are buying things online, they don’t want any distractions or suspicious offers.
Therefore, keep the commercial pages on your website as simple as possible.
If you optimize your website following some basic SEO-rules, you’ll satisfy both search engines and your visitors.
From publishing your very own business ideas to finding the right keywords, you need to enrich your website with valuable content.
What’s more, it’s vital to open a Google Business account to ensure local visibility.
Finally, if you ensure proper backlinking and pay attention to mobile users, your website will be equally useful for various Internet users.
We hope that all these tips will increase the visibility and ranking of your website in the online environment.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.